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Do Your Customers Talk About Your Products or Your Ads?
Are you delivering a great customer experience - or are you just relying on advertising to create awareness and sell your products? On the eve (sorta) of the biggest day of the year for the advertising...
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Eight Most Common Marketing Mistakes That You Should Avoid Making
Everyone is an expert in marketing these days. And with social media, everyone is an ad critic. Not entirely a bad thing, but as marketers you need to know how to filter the noise. People need to...
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You Need To Captivate, Not Capture, Your Audience
(NOTE: I originally wrote this article in 2005 and was reminded of it this morning while surfing the net and dealing with autoplay videos. One more way that we try to capture, not captivate, the...
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Let's Hope AARP's Influent50 Has More Success than Focalyst
One of the advantages of being in the age business for so long is that you have seen most business models and joint-ventures come and go.So it is with AARP's new venture in advertising. This is what it...
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Millennials Are the Most Trusting (Gullible?) When It Comes to Advertising
This analysis from Nielsen is amusing.The global survey found that trust levels in advertising have remained consistent across earned, owned and paid formats over the past two years.Self-reported...
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Don’t Let Your Marketing Ruin Your Content
Content, in theory, should be a boon to marketers. The Content Marketing Institute says that “consumers have shut off the traditional world of marketing“ and touts content as a “strategic marketing...
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Why No One Is Reading Your Marketing Content
Marketing used to be pretty simple. To promote your brand, you used mass media to reach large audiences and create widespread awareness about your product or service. If you crafted a powerful message,...
View ArticleThey’re Still Prettier Than Us
CVS is going to make sure the products it sells aren’t promoted with images that have been “materially” altered. It’s a great start.The announcement earlier this month read, in part: “We want our...
View ArticleI Kinda Like The New Best Buy Ad
I kinda like Best Buy’s new ad campaign focused on its employees as problem solvers. I wish they’d gone further. A 30-second TV spot entitled “Talk the Talk” has a politically correct smattering of...
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CX Journey™ Musings: Do Brands Really Care About Us?
Over the last few weeks, I’ve been writing about lessons and takeaways from the current crisis. This week, I’m channeling a post I wrote years ago called Do We Care About Brands?, which I shared again...
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